{"id":14312,"date":"2019-10-20T09:17:25","date_gmt":"2019-10-20T07:17:25","guid":{"rendered":"https:\/\/iristech.co\/?p=14312"},"modified":"2020-05-25T12:21:36","modified_gmt":"2020-05-25T10:21:36","slug":"color-in-life","status":"publish","type":"post","link":"https:\/\/iristech.co\/color-in-life\/","title":{"rendered":"The science of color in life"},"content":{"rendered":"<style>\n  button.button {\n    border: 0;\n  }\n\n  .button {\n    color: #fff;\n    font-weight: bold;\n    line-height: 26px;\n    text-decoration: none;\n    display: inline-block;\n    border-radius: 4px;\n    padding: 15px 40px;\n    font-size: 22px;\n    border-bottom: 0;\n    cursor: pointer;\n  }\n\n  .button:hover {\n    color: #fff !important;\n  }\n\n  .button.button-green {\n    background-color: #85bf31;\n    -webkit-transition: all 0.1s ease-in-out;\n    transition: all 0.1s ease-in-out;\n  }\n\n  .button.button-green:hover {\n    background-color: #7db32e;\n  }\n\n  .button.button-bright-green {\n    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.om-monster-link:visited {\n    color: white;\n  }\n<\/style>\n<div class=\"\" id=\"om-cta_template_1\" style=\"display: block;\">\n    <div class=\"columbus-element-row\" id=\"columbus-body\">\n        <div class=\"mge\">\n        <img loading=\"lazy\" decoding=\"async\" src=\"\/custom-code\/iris-call-to-actions\/img\/arrow.png\" width=\"87\" height=\"59\"\/>\n        <\/div>\n\n        <div class=\"title\">Have you ever thought about the colors in our life?<\/div>\n        <div class=\"clear cols\">\n            <div class=\"image\">\n                <img decoding=\"async\" src=\"https:\/\/iristech.co\/wp-content\/uploads\/2019\/10\/The.png\" style=\"max-width: 150px;max-height: 200px;\" \/>\n            <\/div>\n\n            <div class=\"desc\">\n                <p><p> \ud83d\udc49 Colors surround us and have a huge effect on us. <\/p>\r\n<p> \ud83d\udc49 They are being used by marketers worldwide to influence your thinking. <\/p>\r\n<p> \ud83d\udc49 Check out some less known facts about the psychology of colors. \ud83d\udc40<\/p><\/p>\n                <a\n                class=\"mnbtn button button-green om-monster-link\"\n                href=\"http:\/\/iristech.co\/custom-code\/email-marketing\/subscriptions\/ask-for-email.php?type=interested_in_iris&resource_type=software&resource_name=vision&interest_type=avoiding-blue-light,blue-light&redirect_url=https:\/\/github.com\/iris-technologies\/iris-free-stuff-for-users\/raw\/master\/ebooks\/The%20science%20of%20color%20in%20life\/The%20science%20of%20color%20in%20life.pdf\/&image_url=\"\n                target=\"_blank\"\n                data-cta-id=\"30\"\n                id=\"cta_succ_btn\"\n                >\n                DOWNLOAD NOW\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n    <!--[if lte IE 9]>\n    <script type=\"text\/javascript\">\n      var om_ie_browser = true;\n    <\/script><!\n    [endif]-->\n<\/div>\n\n<h2 style=\"text-align: center\">Color in everyday life<\/h2>\n<p style=\"text-align: center\"><strong>Marketing and advertising\u00a0<\/strong><\/p>\n<p style=\"text-align: center\">Color and color vision are one of the most important, key aspects in our lives when it comes to living and perceiving the world as we do.<\/p>\n<p style=\"text-align: center\">We as human beings are visual creatures, meaning about 90% of the information we take in from the surrounding environment is in the form of visual input through our eyes.<\/p>\n<p><a href=\"https:\/\/iristech.co\/wp-content\/uploads\/2019\/10\/colour-blue-red-yellow-pink.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-14318 aligncenter\" src=\"https:\/\/iristech.co\/wp-content\/uploads\/2019\/10\/colour-blue-red-yellow-pink.png\" alt=\"\" width=\"401\" height=\"151\" \/><\/a><\/p>\n<p style=\"text-align: center\">Color vision <strong>was<\/strong>,<strong> is<\/strong> and <strong>will<\/strong> always be important to us.<\/p>\n<p style=\"text-align: center\">It was a key evolutionary trait that our ancestors developed that helped them survive, thrive and spread around the world.<\/p>\n<p style=\"text-align: center\">It affects us deeply and the majority of the time subconsciously without us even realizing it.<\/p>\n<p style=\"text-align: center\"><strong>In today&#8217;s capitalist, saturated market, no one knows this better than brands and companies themselves. <\/strong><\/p>\n<p style=\"text-align: center\">Striving to attract attention, fighting the silent battle for the customer&#8217;s dollar every day.<\/p>\n<p style=\"text-align: center\">Brands and companies have developed a series of key tactics to sell their products and services.<\/p>\n<p style=\"text-align: center\">They use the right colors in their logos, marketing and advertising to invoke specific feelings in their target customers.<\/p>\n<p style=\"text-align: center\">Color science was definitely not invented by brands and has naturally existed long before companies.<\/p>\n<p style=\"text-align: center\">Putting the information gathered and researched to use in the marketing and sales field is definitely a specific trait of the 20th and 21st-century company.<\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/iristech.co\/wp-content\/uploads\/2019\/10\/colour-influence-human-mind.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-14320 aligncenter\" src=\"https:\/\/iristech.co\/wp-content\/uploads\/2019\/10\/colour-influence-human-mind.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><\/a><\/p>\n<p style=\"text-align: center\">The effects of color on human subconsciousness have been documented in detail by various scientists over the years with results showing mostly similar effects of certain colors on people and their psyche.<\/p>\n<p style=\"text-align: center\">Below listed are some basic colors we see in the environment and in our everyday life and the documented subconscious effects they have been reported to have on the human mind:<\/p>\n<h6 style=\"text-align: center\"><strong>Red<\/strong><\/h6>\n<p style=\"text-align: center\">The color is widely recognized as the color of passion, romance and love, but has also widely been reported to be associated with danger, excitement and urgency.<\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/iristech.co\/wp-content\/uploads\/2019\/10\/eye-catching-red-color-at-store.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-14346 aligncenter\" src=\"https:\/\/iristech.co\/wp-content\/uploads\/2019\/10\/eye-catching-red-color-at-store.png\" alt=\"\" width=\"300\" height=\"232\" \/><\/a><\/p>\n<p style=\"text-align: center\">Usually most widely used by stores, brands and companies when they want to attract attention to their products and create a sense of urgency, during sales for example.<\/p>\n<p style=\"text-align: center\">Think of the <strong>STOP<\/strong> sign and the red signal on traffic lights.<\/p>\n<h6 style=\"text-align: center\"><strong>Green<\/strong><\/h6>\n<p style=\"text-align: center\">Being the color of grass, trees and nature in general, naturally, the color is associated with the environment, relaxation, safety, health, life, healing, etc.<\/p>\n<p><a href=\"https:\/\/iristech.co\/wp-content\/uploads\/2019\/10\/green-color-of-the-money.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-14344 aligncenter\" src=\"https:\/\/iristech.co\/wp-content\/uploads\/2019\/10\/green-color-of-the-money.jpg\" alt=\"\" width=\"300\" height=\"225\" \/><\/a><\/p>\n<p style=\"text-align: center\">Interestingly enough, because of the nature of the world and the economy, we have created, one of the things the human brain most frequently connects green to is money.<\/p>\n<h6 style=\"text-align: center\"><strong>Blue<\/strong><\/h6>\n<p style=\"text-align: center\">Associated mostly with peace, stability, calmness and tranquility.<\/p>\n<p style=\"text-align: center\">It&#8217;s also the color most widely used in social media design and layout, the how and why of which are a topic for another article (spoiler alert: <a href=\"https:\/\/iristech.co\/blue-light-myths-facts\/?utm_source=the-science-of-color-in-life&amp;utm_medium=blue2&amp;utm_campaign=the-science-of-color-in-life\"><strong>blue<\/strong><\/a> can be <strong>dangerous<\/strong> for your eyesight and attention span).<\/p>\n<h6 style=\"text-align: center\"><a href=\"https:\/\/iristech.co\/wp-content\/uploads\/2019\/10\/blue-dangerous-for-the-eyes-man-looking-at-screen.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-14350 aligncenter\" src=\"https:\/\/iristech.co\/wp-content\/uploads\/2019\/10\/blue-dangerous-for-the-eyes-man-looking-at-screen.jpg\" alt=\"\" width=\"300\" height=\"180\" \/><\/a><br \/>\n<strong>Yellow<\/strong><\/h6>\n<p style=\"text-align: center\">Associated with joy, energy, cheerfulness and warmth. Like red, it may also be used to create a sense of urgency, caution and emergency.<\/p>\n<h6 style=\"text-align: center\"><a href=\"https:\/\/iristech.co\/wp-content\/uploads\/2019\/10\/yellow-head-is-smiling-around-blue-heads.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-14352 aligncenter\" src=\"https:\/\/iristech.co\/wp-content\/uploads\/2019\/10\/yellow-head-is-smiling-around-blue-heads.png\" alt=\"\" width=\"300\" height=\"224\" \/><\/a><br \/>\n<strong>Gray<\/strong><\/h6>\n<p style=\"text-align: center\">Think of all the buildings surrounding us, think of the concrete jungle \u2013 gray is most widely connected to stability, security, strength of character, authority and maturity.<\/p>\n<p><a href=\"https:\/\/iristech.co\/wp-content\/uploads\/2019\/10\/grey-colored-building.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-14502 aligncenter\" src=\"https:\/\/iristech.co\/wp-content\/uploads\/2019\/10\/grey-colored-building.jpg\" alt=\"\" width=\"300\" height=\"300\" \/><\/a><\/p>\n<h6 style=\"text-align: center\"><strong>Black and White<\/strong><\/h6>\n<p style=\"text-align: center\">For colors that are technically not considered colors at all, our minds seem to connect <strong>black<\/strong> and<strong> white<\/strong> to various different things.<\/p>\n<p style=\"text-align: center\">Sophistication, power, mystery, formality, evil and death for <strong>black<\/strong>..<\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/iristech.co\/wp-content\/uploads\/2019\/10\/black-and-white-ball.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-14357 aligncenter\" src=\"https:\/\/iristech.co\/wp-content\/uploads\/2019\/10\/black-and-white-ball.jpg\" alt=\"\" width=\"300\" height=\"300\" \/><\/a>..and freshness, hope, light, goodness, purity, cleanliness and simplicity for <strong>white<\/strong>, just to name a few.<\/p>\n<p style=\"text-align: center\">Of course, those are just a few of the colors companies use in their logos, marketing and advertising.<\/p>\n<p style=\"text-align: center\">Going into full detail about every color and how it affects us would take hundreds of articles and following the ways companies carefully craft their logos.<\/p>\n<p style=\"text-align: center\">From design to colors and even color hues would be practically impossible as those are industry secrets.<\/p>\n<h2 style=\"text-align: center\">The negative effects of color on health<\/h2>\n<p style=\"text-align: center\">Naturally, we need color. Color in life is what defines our sight and makes our world vivid and vibrant.<\/p>\n<p style=\"text-align: center\">Should we be afraid of too much color though?<\/p>\n<p style=\"text-align: center\">Way too much of a certain color can have a <strong>negative<\/strong> impact on a <strong>person\u2019s health<\/strong>.<\/p>\n<p style=\"text-align: center\">It has been reported that \u201coverdosing\u201d on certain colors like red and yellow, which induce feelings of urgency and excitement can have a negative impact on our<strong> health<\/strong>, resulting in high blood pressure and anxiety.<\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/iristech.co\/wp-content\/uploads\/2019\/10\/blue-light-eye-moon-in-the-eye.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-14361 aligncenter\" src=\"https:\/\/iristech.co\/wp-content\/uploads\/2019\/10\/blue-light-eye-moon-in-the-eye.jpg\" alt=\"\" width=\"300\" height=\"242\" \/><\/a><\/p>\n<p style=\"text-align: center\">On the other hand \u201coverdosing\u201d on <a href=\"https:\/\/iristech.co\/how-blue-light-affects-your-brain\/?utm_source=the-science-of-color-in-life&amp;utm_medium=blue3&amp;utm_campaign=the-science-of-color-in-life\"><strong>blue<\/strong><\/a> (coincidentally used in a lot in social media design and layout as a primary color) can make us feel too calm and relaxed and lose track of time.<\/p>\n<p style=\"text-align: center\">Endlessly scrolling as time passes, subconsciously dozing off and ignoring the world around us.<\/p>\n<p style=\"text-align: center\">Additionally,<a href=\"https:\/\/iristech.co\/blue-light-effects\/?utm_source=the-science-of-color-in-life&amp;utm_medium=blue-light&amp;utm_campaign=the-science-of-color-in-life\"> <strong>blue<\/strong><\/a> is one of the colors the retina cannot block from causing damage to our eyes.<\/p>\n<p style=\"text-align: center\">As red light gets blocked, <a href=\"https:\/\/iristech.co\/blue-light-and-eyes\/?utm_source=the-science-of-color-in-life&amp;utm_medium=blue-light2&amp;utm_campaign=the-science-of-color-in-life\">blue light<\/a> can pass right through and with prolonged use of<a href=\"https:\/\/iristech.co\/why-is-blue-light-bad-for-our-health\/?utm_source=the-science-of-color-in-life&amp;utm_medium=blue-light-emitting&amp;utm_campaign=the-science-of-color-in-life\"><strong> blue light-emitting<\/strong> <\/a>technology.<\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/iristech.co\/blue-light-myths-facts\/?utm_source=the-science-of-color-in-life&amp;utm_medium=blue-light2&amp;utm_campaign=the-science-of-color-in-life\"><strong>Blue light<\/strong><\/a> can cause health issues connected to <a href=\"https:\/\/iristech.co\/why-eye-pain-causes-headache\/?utm_source=the-science-of-color-in-life&amp;utm_medium=sore-eyes-migraines-and-headaches&amp;utm_campaign=the-science-of-color-in-life\">sore eyes, migraines and headaches<\/a>.<\/p>\n<h2 style=\"text-align: center\">The takeaway<\/h2>\n<p style=\"text-align: center\">As already mentioned, going into full detail about every color in life and the way it can impact us negatively or positively would take a lot of time.<\/p>\n<p style=\"text-align: center\">But in today\u2019s world where we\u2019re constantly bombarded with advertisements and logos anywhere we go.<\/p>\n<p style=\"text-align: center\"><strong>Being<\/strong> educated on the how and why of advertising, marketing and color science can <strong>be<\/strong> beneficial to us.<\/p>\n<p style=\"text-align: center\">We can stop ourselves from making impulse purchases based on subconscious decisions we make without even realizing it and prevent the negative effects from them.<\/p>\n<p><a href=\"https:\/\/iristech.co\/wp-content\/uploads\/2019\/10\/conversation-illustration-brain-communication.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-14380 aligncenter\" src=\"https:\/\/iristech.co\/wp-content\/uploads\/2019\/10\/conversation-illustration-brain-communication.jpg\" alt=\"\" width=\"300\" height=\"211\" \/><\/a><\/p>\n<p style=\"text-align: center\">Most importantly, however, knowing color in life and the way colors influence us can help us reduce exposure to an excess of certain colors, preventing health issues.<\/p>\n<p style=\"text-align: center\">We ourselves love color, but like everything we know, it should be used in moderation.<\/p>\n<p style=\"text-align: center\">The software we developed helps you do just that! \u2013 controlling how much and which colors you see every day from your computer screen, helping you regain control.<\/p>\n<p><a href=\"https:\/\/iristech.co\/wp-content\/uploads\/2019\/10\/iris_mode_type_location_timer.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14285 aligncenter\" src=\"https:\/\/iristech.co\/wp-content\/uploads\/2019\/10\/iris_mode_type_location_timer.png\" alt=\"\" width=\"272\" height=\"258\" \/><\/a><\/p>\n<p style=\"text-align: center\">\u00a0Review the different free and paid options the <a href=\"https:\/\/iristech.co\/download-now?utm_source=the-science-of-color-in-life&amp;utm_medium=iris-software-offers&amp;utm_campaign=the-science-of-color-in-life\">Iris <\/a>software offers, pick the one that suits your needs best.<\/p>\n<p style=\"text-align: center\">Say <strong><em>goodbye<\/em><\/strong> to those constant headaches and start improving your productivity and quality of life today.<\/p>\n<p><a href=\"https:\/\/iristech.co\/wp-content\/uploads\/2019\/10\/iris_logo_on_pc.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-14289 aligncenter\" src=\"https:\/\/iristech.co\/wp-content\/uploads\/2019\/10\/iris_logo_on_pc.jpg\" alt=\"\" width=\"300\" height=\"169\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<!-- Simple Share Buttons Adder (8.4.12) simplesharebuttons.com --><div class=\"ssba-classic-2 ssba ssbp-wrap alignleft ssbp--theme-1\"><div style=\"text-align:N\"><span class=\"ssba-share-text\">Share this...<\/span><br\/><a data-site=\"facebook\" class=\"ssba_facebook_share ssba_share_link\" href=\"https:\/\/www.facebook.com\/sharer.php?t=The science of color in life&u=https:\/\/iristech.co\/wp-json\/wp\/v2\/posts\/14312\"  style=\"color:; background-color: ; height: 48px; width: 48px; \" ><img decoding=\"async\" src=\"https:\/\/iristech.co\/wp-content\/plugins\/simple-share-buttons-adder\/buttons\/somacro\/facebook.png\" style=\"width: 35px;\" title=\"facebook\" class=\"ssba ssba-img\" alt=\"Share on facebook\" \/><div title=\"Facebook\" class=\"ssbp-text\">Facebook<\/div><\/a><a data-site=\"pinterest\" class=\"ssba_pinterest_share ssba_share_link\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?description=The science of color in life&media=&url=https:\/\/iristech.co\/wp-json\/wp\/v2\/posts\/14312\"  style=\"color:; background-color: ; height: 48px; width: 48px; \" ><img decoding=\"async\" src=\"https:\/\/iristech.co\/wp-content\/plugins\/simple-share-buttons-adder\/buttons\/somacro\/pinterest.png\" style=\"width: 35px;\" title=\"pinterest\" class=\"ssba ssba-img\" alt=\"Share on pinterest\" \/><div title=\"Pinterest\" class=\"ssbp-text\">Pinterest<\/div><\/a><a data-site=\"twitter\" class=\"ssba_twitter_share ssba_share_link\" href=\"https:\/\/twitter.com\/intent\/tweet?text=The science of color in life&url=https:\/\/iristech.co\/wp-json\/wp\/v2\/posts\/14312&via=\"  style=\"color:; background-color: ; height: 48px; width: 48px; \" ><img decoding=\"async\" src=\"https:\/\/iristech.co\/wp-content\/plugins\/simple-share-buttons-adder\/buttons\/somacro\/twitter.png\" style=\"width: 35px;\" title=\"twitter\" class=\"ssba ssba-img\" alt=\"Share on twitter\" \/><div title=\"Twitter\" class=\"ssbp-text\">Twitter<\/div><\/a><a data-site=\"linkedin\" class=\"ssba_linkedin_share ssba_share_link\" href=\"https:\/\/www.linkedin.com\/shareArticle?title=The science of color in life&url=https:\/\/iristech.co\/wp-json\/wp\/v2\/posts\/14312\"  style=\"color:; background-color: ; height: 48px; width: 48px; \" ><img decoding=\"async\" src=\"https:\/\/iristech.co\/wp-content\/plugins\/simple-share-buttons-adder\/buttons\/somacro\/linkedin.png\" style=\"width: 35px;\" title=\"linkedin\" class=\"ssba ssba-img\" alt=\"Share on linkedin\" \/><div title=\"Linkedin\" class=\"ssbp-text\">Linkedin<\/div><\/a><\/div><\/div>\n<p>Author: Yasen Nedelchev<\/p>\n<p>Read more:<\/p>\n<p><a href=\"https:\/\/iristech.co\/blue-light-effects\/?utm_source=the-science-of-color-in-life&amp;utm_medium=blue-light-effects&amp;utm_campaign=the-science-of-color-in-life\">Blue light Effects<\/a><\/p>\n<p><a href=\"https:\/\/iristech.co\/guide-to-color-therapy\/?utm_source=the-science-of-color-in-life&amp;utm_medium=the-complete-guide-to-color-therapy&amp;utm_campaign=the-science-of-color-in-life\">The Complete Guide to Color Therapy<\/a><\/p>\n<p><a href=\"https:\/\/iristech.co\/blue-light-from-electronics\/?utm_source=the-science-of-color-in-life&amp;utm_medium=blue-light-from-electronics&amp;utm_campaign=the-science-of-color-in-life\">Blue Light from Electronics<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"excerpt\">Color in everyday life Marketing and advertising\u00a0 Color and color vision are one of the most important, key aspects in our lives when it comes to living and perceiving the world as we do. We as human beings are visual creatures, meaning about 90% of the information we take in from the surrounding environment is in the form of visual &#8230; <a class=\"read-more\" href=\"https:\/\/iristech.co\/color-in-life\/\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":26423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The science of color in life | IrisTech<\/title>\n<meta name=\"description\" content=\"In the magical world of design, color plays a very important role in our life. 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